NEW DELHI: The iconic Tata Sierra has made a comeback after nearly 25 years, and Tata Motors has launched it with a surprisingly aggressive starting price of Rs 11.5 lakh (ex-showroom). With this move, the company is clearly aiming to shake up the compact and mid-size SUV segment dominated by the Hyundai Creta, Maruti Grand Vitara, Mahindra Thar and Scorpio-N.
The original Sierra was a cult favourite of the 90s, known for its unique wrap-around rear glass and a design that stood out on Indian roads. The new Sierra carries the spirit of that classic silhouette but steps into modern territory with a fully updated body, premium interiors and a strong list of tech-driven features.
Shailesh Chandra, MD & CEO of Tata Motors’ Passenger Vehicles division, said the company wanted to bring back an SUV that didn’t feel like another copy in the market. “Most of what you see on the road today are ‘me too’ products,” he said. “Sierra has been conceptualised as something original. It blends the nostalgia of its iconic past with the features and design choices that match today’s digital lifestyle.”
The new Sierra comes packed with advanced safety systems, a refreshed cabin experience and technology aimed at younger, tech-savvy buyers. Tata Motors is also planning an electric version of the Sierra, which is expected to release sometime between 2026 and 2027. With the EV wave rising fast, Sierra EV could become one of Tata’s headline products in the coming years.
With a strong emotional legacy and a modern twist, the Sierra is clearly Tata’s attempt to build an SUV that isn’t just another option on the market, but a product with character and confidence—something many Indian buyers have been waiting for.
