The Gujarati New Year, also known as Bestu Varas, marks the beginning of the traditional Gujarati calendar. Unlike January 1st, this new year doesn’t follow the Gregorian system—it arrives a day after Diwali, symbolizing the end of darkness and the beginning of a new, prosperous phase. For Gujaratis around the world, it’s not just a date on the calendar—it’s a celebration of renewal, gratitude, and cultural pride.
The Meaning Behind Bestu Varas
“Bestu Varas” literally means “New Year” in Gujarati. It falls on Pratipada Tithi of the Kartik month, which usually occurs in late October or early November. The timing connects it deeply to Diwali, as the festival of lights marks the victory of good over evil, and the new year represents a hopeful continuation of that victory in personal and community life.
Traditionally, the day begins with cleaning and decorating homes, a practice that symbolizes sweeping away negativity and inviting new opportunities. Colorful rangolis, fresh flowers, and the warm glow of diyas brighten up every corner, giving a sense of freshness and joy.
How Gujaratis Celebrate the New Year
The Gujarati New Year is a blend of spiritual devotion, family bonding, and business traditions. People wake up early, bathe, and visit temples to seek blessings from Lord Ganesha and Goddess Lakshmi for prosperity and good fortune. In many households, special prayers or “pujas” are performed to express gratitude for the past year and to ask for success in the new one.
For business owners, this day carries extra importance. It marks the beginning of the new financial year in the Gujarati community. Shops, traders, and entrepreneurs open new account books called Chopda or Lekhha, performing the Chopda Pujan ritual. This act signifies the start of a fresh financial cycle blessed by divine grace.
Family, Food, and Festivity
No Gujarati festival is complete without food, and the New Year is no exception. Traditional delicacies like shrikhand, puri, undhiyu, jalebi, and farsan are prepared and shared with family and friends. Many people dress in vibrant ethnic wear and exchange greetings by saying, “Saal Mubarak”—meaning “Happy New Year.”
Visiting relatives and friends is a big part of the day. It’s a time to let go of grudges, renew relationships, and start the year with a clean heart. For Gujaratis living abroad, this celebration often becomes a way to stay connected to their roots and pass the tradition to younger generations.
The Spirit of Renewal
Beyond the lights and festivities, the Gujarati New Year carries a deep message—renewal with gratitude. It reminds people to reflect on their past, appreciate what they have, and look forward to what’s ahead. It’s a time when families come together, communities unite, and hope fills the air.
In an age where life moves fast, this festival brings everyone back to the essence of what truly matters: love, faith, and togetherness. Whether celebrated in the busy streets of Ahmedabad or in the homes of the Gujarati diaspora across the globe, Bestu Varas continues to shine as a symbol of optimism and unity.
So, as the diyas flicker and laughter fills the air, Gujaratis greet one another with warmth, saying, “Saal Mubarak!”—a simple wish that carries centuries of culture, joy, and the promise of a brighter tomorrow.
